Jun 14, 2010

Launching the 2011 Ford Explorer via Facebook

Let's talk....today in Automotive News it was announced that Ford Motor Company will launch the 2011 Ford Explorer using Facebook. Usually, new models are introduced to the public at the Detroit Auto Show and then subsequent auto shows around the world. The article indicates that this might in some way take away from the traditional Detroit Auto Show unveiling of the 2011 Ford Explorer.

Put on your seatbelt, because this may have the exact opposite effect. This type of buildup using Facebook may result in a significant increase in visitors to the Ford Motor Company booth at the auto shows. Consumers will go there just to see the 2011 Ford Explorer. It may also result in increased traffic to dealer showrooms, which may result in increased car sales.

Remember, it is about selling cars.

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